CPG · Hair supplement · 2025
Primal Hair
Full TikTok Shop presence for a DTC hair brand — product video, paid social, and an influencer pipeline built to sell.
TikTok Shop, Meta ads, influencer ops
The brief
A hair supplement line needed more than a grid. It needed a shop that converted from short-form, ads that matched the product, and creators who could actually move it.
What we did
- Ran the TikTok Shop end to end — listings, creative, and publishing cadence.
- Produced short-form video for product, UGC-style cuts, and paid placement.
- Managed Meta and Instagram campaigns alongside organic.
- Built the influencer outreach and delivery pipeline for UGC and awareness.