About
A small studio that actually makes the work.
HookCTA is run by EJ Lim in Los Angeles. We shoot, edit, design, and run ads — not a slide deck with a freelancer network behind it. The name is the job: get the stop, then get the action.
How we work
Most of the work lives in CPG, supplements, beauty, and the local businesses around them. We stay close to the product: packaging on camera, claims that hold up, and a cadence a small team can actually keep.
You talk to the person doing the work. Scopes are written in English. Reporting is what changed, not a wall of dashboards.
In the room
- Short-form video — script to publish
- TikTok Shop and DTC content
- Meta, Instagram, and Google ads
- Brand stills, carousels, packaging-led creative
- Shopify and marketing sites
- Klaviyo / email flows
- Influencer and UGC ops
- Adobe Premiere, Photoshop, Illustrator, Figma
Background
2026 — Present
Founder · HookCTA
A digital marketing studio for CPG, beauty, and local brands. Content, paid social, web, and partnerships — run as one system.
2025
Digital marketing · SPTCA
SMS and email, site, video and photography, paid ads, graphics, and AI tools folded into the weekly marketing stack.
2024 — 2025
E-commerce marketing · Leaders Cosmetics USA
Social accounts, Premiere and CapCut video, Instagram and TikTok ads, and the creatives that went with them.
2023 — 2024
Shopify specialist · LifeArtVision
Email, storefront, and digital marketing support across channels.
If you have a product that needs to move.
Write hello@hookcta.com. We take on a small number of brands at a time.