Beauty · K-beauty skincare · 2024—2025
Leaders Cosmetics USA
Instagram and TikTok advertising for a K-beauty skincare brand — every creative, every cut, kept on-brand.
Social ads, design, video
The brief
A US arm of a K-beauty line needed ads that felt like the brand, not like a template. Organic and paid had to look like one system.
What we did
- Managed Instagram and TikTok advertising.
- Designed ad creatives and stills for paid and organic.
- Produced video assets for both platforms.
- Held brand consistency across every digital touchpoint.